(Photo by Mini) In times of the widespread economic crisis, it is very important for companies and entrepreneurs to reassess their assets, plans and strategies to cope up with the times.
Also, economists are saying that it is crucial to learn more, check on the competitors, study trends and think ahead of the others.
It is quite refreshing to hear words of encouragement from experts. Today, my sister and I attended the Philippine Marketing Association (PMA) symposia at the Lewis Grand Hotel in Angeles City.
W are fortunate enough to get new tips and strategies from experts like DTI consultant Ricardo De Vera, Central Country Estate Inc. Chairman and CEO Arch. Nestor Mangio and Betis Crafts owner Myrna Bituin.
I learned three important things in the symposia. First, the crisis is really all about attitude; second, we have to plan “to have a future” and not to plan “for the future”; and third, it is crucial to plan comprehensively, strategize and execute well.
De Vera said we should give customers “value for money.” He added that it is a must for companies to listen with an open mind. Do not block off things. Take the initiative and look at the situation as a challenge and not a problem. Don’t ask why if but rather why not?
As for Mangio, he shared Lakeshore’s (one of CCEI real estate projects) strategy of maximizing the power of the media, especially the internet. Today, Lakeshore is using the internet as a powerful tool in marketing. He also advised everyone to expand social networks either virtual or personal.
And for Bituin, resiliency and determination is a must. It is also important to maintain the trust of old but loyal clients. No matter what the cost may be. One good client is better than hundreds of none. “Clients are your partners,” she said.
It is quite refreshing to hear words of encouragement from experts. Today, my sister and I attended the Philippine Marketing Association (PMA) symposia at the Lewis Grand Hotel in Angeles City.
W are fortunate enough to get new tips and strategies from experts like DTI consultant Ricardo De Vera, Central Country Estate Inc. Chairman and CEO Arch. Nestor Mangio and Betis Crafts owner Myrna Bituin.
I learned three important things in the symposia. First, the crisis is really all about attitude; second, we have to plan “to have a future” and not to plan “for the future”; and third, it is crucial to plan comprehensively, strategize and execute well.
De Vera said we should give customers “value for money.” He added that it is a must for companies to listen with an open mind. Do not block off things. Take the initiative and look at the situation as a challenge and not a problem. Don’t ask why if but rather why not?
As for Mangio, he shared Lakeshore’s (one of CCEI real estate projects) strategy of maximizing the power of the media, especially the internet. Today, Lakeshore is using the internet as a powerful tool in marketing. He also advised everyone to expand social networks either virtual or personal.
And for Bituin, resiliency and determination is a must. It is also important to maintain the trust of old but loyal clients. No matter what the cost may be. One good client is better than hundreds of none. “Clients are your partners,” she said.
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